INSTORE: Party Tricks

"Fashion Jewelry's specialty is bringing dreams to life, often for self-purchasing jewelry lovers. This hard-to-define category ranges from affordable costume to precious pieces that all have one distinctive thing in common: There’s a little something special about them.

Here are the spectacular, almost over-the-top jewels your customers have been secretly wishing for. Encourage browsers to try on the styles they wish they were bold enough to wear; once they see how good they look in these daring designs, they’ll be hard-pressed to resist. (...)"

*Read the full article here.